About

Born In 2018

The Siberian Kiwi

The Siberian Kiwi was born on October 19^th 2018. It was any icy-cold winter day in Akademgorodok, dubbed the Silicon Valley of Russia. Amazed at the quality of Russian staple foods, a thought came to mind. Where do the Eastern-European expats living in Indonesia get their buckwheat? After extensive market research we found that they were smuggling the stuff in suitcases. Seriously. The most common type of smuggler were grandparents, friends and random people on Telegram groups. After meticulous planning, we purchased 3.5 metrics tons of lightly toasted, premium quality buckwheat. After 6 months of testing, we found product-market fit. Instead of the usual consignment set-up, we went the other direction with direct to consumer on demand delivery. Everyone is happy, even the smugglers.

CORE VALUES

Quality

Relationships

Listen

Efficiency

Convenience

Act

High quality

Provide high quality imported
food products to which the quality
is reassured through credible certifications and tests
Key Product

Provide certain key imported products
catered to the local market demands which must be supported
by extensive market research and internal customer surveys
that fit with our product investment criteria
Competitive prices

Provide all products at extremely competitive prices
(be the most affordable whenever possible) by providing unbeatable
value against the competitors offering at all times
Sustainability

Reduce environmental harm caused by the existence of our business
through innovative operations, packaging selection and carbon
footprint substitution equivalence.

Distribution

By building solid professional relationships with
all customers
On-demand delivery

Offer on demand delivery at the convenience
of our customers at all times
Company image

Emphasizing a brand and company aesthetic
that align with our customer values by instilling confidence
through enticing environmentally safe packaging design,
solid branding and professional service ethos.
Data focused

Collect, use and analyze data whenever possible
in order to improve the business functions and or to
provide our customers with better products and services.