Born In 2018
The Siberian Kiwi
The Siberian Kiwi was born on October 19th 2018. It was any icy-cold winter day in Akademgorodok, dubbed the Silicon Valley of Russia. Amazed at the quality of Russian staple foods, a thought came to mind. Where do the Eastern-European expats living in Indonesia get their buckwheat? After extensive market research we found that they were smuggling the stuff in suitcases. Seriously. The most common type of smuggler were grandparents, friends and random people on Telegram groups. After meticulous planning, we purchased 3.5 metrics tons of lightly toasted, premium quality buckwheat. After 6 months of testing, we found product-market fit. Instead of the usual consignment set-up, we went the other direction with direct to consumer on demand delivery. Everyone is happy, even the smugglers.